About Jenna Yim
Since graduating from KAIST, Korea Advanced Institute of Science and Technology, the best university in Korea in technology, Jenna was immediately employed by Samsung co. Ltd. By studying Industrial Design in KAIST, Jenna was able to have both scientific approach of a process and logic as well as a deep understanding of usability and design methodology.
Between the years 2001-2004, she joined LG CNS, who has the largest market share in Korean IT service & consulting. Here she performed as a Usability Analysist and Information Architect for various research project and also for client projects such as LG Softschool, Supreme Court and LG Telecom which won the award for the best project of the year 2003 in LG CNS.
From 2004, Jenna came to Toronto to challenge her life and extend her knowledge. She has performed as an Information Architect and Usability Specialist with various clients such as Honda, The Home Depot, and Citi Cards, Purina, Rogers, and Grand & Toy.
Jenna Likes…

Qualifications
Qualified with over 10 years of increasing responsibility and experience in:
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Professional Experience
Publicis Canada , July 2008 ~ Present
Director of User Experience, Toronto, Canada
- Clients included: Rogers, AXA, Metro, Purina, LG, CIBC, Air Miles, Brunet, City of Toronto, Labatt, Nestle, The Home Depot Canada, Grand & Toy, Purolator
- Overall UX strategic direction, information architecture, interface and interaction design
- Wireframes & prototype development
- Discovery / Persona development / Scenario / Concept model development
- Requirements gathering & specification
- Content matrix / audit
- Heuristic Evaluation / Competitive Analysis / Technical Documentation
Mindblossom Inc., Isobar Canada, April 2007 – May 2008
Senior Manager, Information Architecture, Toronto, Canada
- Clients included: The Home Depot US, Citi Cards, Sleeman, Lavalife
- Responsible for management of IA Team and quality control of the team deliverables
- IA scope estimation & planning
- Evaluation of client Websites and creating the overall strategic direction & IA
- Creating User Interface Wireframes for Websites & Content Management Systems
- Major contribution in creating Website Development Methodologies and Process Documentation
- UX Strategy / Business pitch
Sonicboom Creative Media, October 2005 – March 2007
Information Architect & Usability Analyst, Toronto, Canada
- Clients included: Honda, Jamieson, Citi Bank, CD-ED, Harry Rosen, ADCC, Marsh Insurance, Bell
- Evaluation of client Websites and creating the overall strategic direction & IA
- Creating User Interface Wireframes for Websites & Content Management Systems
- Major contribution in creating Website Development Methodologies and Process Documentation
LG CNS Co., Ltd., July 2001 – February 2004
IA & UI Analyst, Creative Design Team, e-Solution Division, Seoul, Korea
- Clients included: LG Telecom, LG CNS, LG Electronics, Supreme Court and LG Softschool
- Overall strategic direction & IA for LG Telecom Website: assessing mobile technologies, analyzing
business requirements, complete IA and wireframe development, quality assurance and testing - Analyze and evaluate the interface for all LG CNS websites, intranets, extranet and applications: user
needs assessment, contextual research, heuristic evaluation, usability testing, cognitive walk-through,
prototyping, guideline documentation - Led the Planning Stage in the Supreme Court Website Project: creating UI standards and visual
identity guidelines for its future Websites
Samsung Life Co., Ltd., January 2001 – July 2001
User Interface Designer , e-Business Team
- Design and maintaince of Samsunglife.com: conducting IA strategy, wireframing, defining Website content, design, development and quality control
Education
KAIST (Korea Advaced Institute of Science and Technology), Dae Jeon, Korea
- Bachelor of Science, February 2001
- Major : Industrial Design
Chungbuk Science Highschool (Science specialized school), Chung Buk, Korea
- Awarded a special education for the gifted.
- Finished and graduated one year earlier than the regular course. February 1997
Computer Skills
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Associations
| The Information Architecture Institute | ||
| Usability Professionals Association |
Honours
- Award for best project with LG Telecom Project, 2003
- Scholarship, KAIST, 1997-1999
Interests
- Traveling and learning new cultures and languages
- Squash, Tennis, Table Tennis, and Snowboarding
- Gadgets, Wii, PS-3, iPhone
- Music: Radiohead, Muse, Adele, Interpol, Coldplay, Haven, Doves, U2, Damien Rice, Keane, Oasis, The Cranberries, The Corrs, Lunik
- Movie:Amélie, Closer, La Mala educación, Hable con ella, Once, Great Expectation, Eternal sunshine of a spotless mind, Evangerion, Mononoke Hime
- Book: Demian, Siddhartha by Hermann Hesse, The Catcher in the Rye by J.D. Salinger, The Alchemist by Paulo Coelho, Extremely Loud and Incredibly Close by Jonathan Safran Foer, Momo by Michael Ende, Southbound, In the Pool by Hideo Okuda, Norwegian Wood by Haruki Murakami
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