RogersDiscover.com

Jenna on 02 20, 2010

Project Overview

• Project: Rogers Discover – Customer Education Site, 2009, Canada
• Client: Rogers Cable
• URL: http://www.rogersdiscover.com/

Learn, Explore and Discover Rogers’ Services.

• Create an online education destination for customers to provide them with useful information and help them get the most out of Rogers’ services
• Phase 1 launched in Aug 2009, Phase 2 launched in Nov 2009, Phase 3 in progress
• User guide, how to videos, tips, troubleshooting, recommended keyword search
• Panel interview, User satisfaction survey (421 participants) and usability testing (15 users)
• More than two-thirds of respondents (68%) were satisfied (rated 7 or higher), with nearly one-third indicating extreme satisfaction (31%) (rated 9 or 10)
• More than 65% respondents indicated that they will likely return to the site and are likely to recommend the site to someone else (56%)

My Contribution

•Requirements Gathering & Specification
• Content Audit & Matrix
• Usability Testing & Result Analysis
• IA & UX Strategy
• Site map Development
• Wireframing
• Interactive Prototyping

Final Product & Deliverables