LGE.com

Jenna on 02 17, 2010

Project Overview

• Project: LG 2.0 Project, 2008, New York, USA
• Client: LG Electronics USA
• URL: http://www.lge.com/

Create the next generation experience for consumers.

• Redesign LG electronics consumer websites for US, UK, China, and Canada.
• New design and architecture to integrate and bring together content and experiences from a variety of current LG site experiences (LG Worldwide site, LG Country Sites, and LG Product and Brand Microsites)
• Consistent and compelling brand expression throughout
• Increased product integration and virtual sampling
• Interactive Hierarchical Navigation: simple but powerful navigation system
• Worked with Publicis Modem New York office & LG CNS

My Contribution

• New site interface and usability assessment
• Created new global navigation interface
• Prototype development
• Interface specification
• Functional specification documentation

Final Product & Deliverables