Competitive Analysis

Jenna on 02 17, 2010

Definition

Competitive analysis, as the name implies, is an exploration of the companies in a given industry sector or market niche that are competing with your company’s products or services for market share. The analysis may be an in-depth exploration of the top five competitors, or a larger number of competitors could be examined (typically with less depth in the analysis).

From Competitive Analysis: Understanding the Market Context by by Jason Withrow

Learn more: http://www.boxesandarrows.com/view/competitive_analysis_understanding_the_market_context

Sample Deliverables